ABOUT US

ABOUT US

Runzhu Culture was founded in 2007, the predecessor of Yinsong Advertising was founded in 2000. In the initial stage of the industry, runzhu mainly engaged in media agency business. After 18 years of accumulation and precipitation, it has been deeply engaged in brand building and value communication, and has won numerous awards. Five years ago, Runzhu decided to rejuvenate its business, and entertainment marketing became the theme of our struggle, so as to enhance the brand's reputation and help the brand drive sales transformation.
       

Business involves: global IP authorization, artists and Olympic star endorsements & co-branding, cross-brand co-branding, IP derivative development, variety sponsorship, film co-promotion, etc
Over the years, we have been committed to closely binding movies, TV dramas, variety shows, concerts, IP derivatives and other entertainment content with brands, connecting the depth of online-offline relationship, and realizing three-dimensional 360 marketing "from communication to sales, from interaction to experience".

COMPANY HISTORY

COMPANY HISTORY

  • 2021
    Establish new business units, explore diversified business models, deeply expand overseas authorized business lines, and achieve strategic cooperation with top resources and brands
  • 2019
    In 2019, Shanghai Company was established
    Into the top creative consultant, first-class design team, independently undertake, cooperate with tianjin headquarters for creative marketing services, focusing on the top creative design, with big ideas, big planning, big design as the core of the top creative system marketing services.

    Establish cooperation with high quality IP, such as pig fart, Picasso, National Geographic, Doraemon, etc. "Monster Hunt 2" "A Good Show" "The Richest Man in Hong Kong" "Fantastic Beasts: The Crimes of Grindelwald" "Lion King" "Champion" film co-marketing.

  • 2018
    Established "Runzhu IP Business Center" to invest in Dark Horse China, and reached strategic cooperation with a number of IP.
  • 2017

    Mayday "life unlimited company" tour, beautiful Karen Mok tour, Yoga Lin, G.E.M., Wilber Pan, Xu Song, Angela Chang, Jay Chou, Wu Yifan concert investment executive.

  • 2016
    Comprehensive production of Zhejiang SATELLITE TV variety "Food in Lost Journey" for "Temptation of dinner" investment executive.。
  • 2015
    Participated in the development and investment promotion of variety shows such as Come on Champion, 24 Hours, ER, Sea Shepherd and So on.
  • 2000

    Tianjin company was established in 2000
    At the beginning of its establishment, the company mainly engaged in the national TV media agency business. In 2015, we carried out the strategic transformation of youth, and pan-entertainment marketing became our new business direction, realizing the two-way cross-border empowerment and value-added of brand and IP, and providing consumers with more diversified cultural empowerment products and services. Tianjin Yaohua Middle School LED project, Tianjin SATELLITE TV next section tip project, Tencent, iQiyi video regional agent.

SCOPEBUSINESS

SCOPEBUSINESS

  • Global IP authorization/cross-boundary co-branding

    In recent years, Runzhu culture has been committed to exploring diversified business models, in-depth expansion of overseas authorization business line, completed a number of global top IP authorization and cross-border joint name, provide marketing programs and plans, empower the brand, effectively improve product identification, competitiveness and visibility, complete brand incubation.

  • Artists co-signed/Olympic champion endorsement

    Cooperate with famous artists, integrate excellent design, improve the fun and diversity of the brand; Olympic champion endorsement, transfer ingenuity and enterprising positive energy. High-quality cooperation can not only help brands stand out from numerous information, but also improve users' trust in brands and effectively enhance brand endorsement.


  • IP image customization

    According to their own brand culture and corporate characteristics of IP image customization, build brand image, do a good job in visual marketing. We provide simultaneous brand and enterprise peripheral product cooperation, including but not limited to derivative design, enterprise gift cooperation, gift development, product design, cultural and creative product development, etc.

  • Film Alliance/Variety Sponsor

    Provide cooperation with movies and variety shows for brands, open sales channels and increase product exposure. Through diversified forms of content and marketing methods to establish links with film and television content, lock the catalytic habits of young people, trigger the audience's awareness and attention to the brand.

OUR ADVANTAGE

OUR ADVANTAGE

From business development center, resource management center, growth strategy center, professional execution center, basic auxiliary function center, Runzhu analyzes enterprises and brands in an all-round way, and builds a scientific marketing system to empower enterprises. Twenty years bamboo work on industry sustained and in-depth, gain recognition and numerous awards, for many years been rated as advertising innovation company honor "China content marketing festival gold award" "the sixth plum flower net marketing innovation" "ADMEN international awards in actual combat gold award", "contemporary Chinese advertisers, outstanding achievement for" and so on more than 20 awards at home and abroad. More than 20 years in the industry, serving more than 500 customers, has accumulated profound industry experience and database.

260+
Professional Team
600+
Serve Clients
24
Get the Honor
90%
Customer praise rate